Advertising Modern Day Brainwashing Essay - 3202 Words

Brainwashing and Mind Control are â€Å"best thought of as a series of techniques that are used over time to shape a person’s perception, cognition, emotions, decision making and behavior to such an extent that they have lost their freedom of choice† (Mind Control Today). These techniques, once in existence within authoritarian and totalitarian governments, are increasingly being practiced by advertising companies and mass media. There are extensive similarities among the political and economic standards that cause negative impacts on society, as a result of adopting these mind control tactics. As Malcom X pointed out, â€Å"The media is the most powerful entity on earth, because they control the minds of the masses†. Advertisers and corporations†¦show more content†¦Advertisers and marketing companies are mostly interested in subliminal manipulation because by targeting consumers’ subconscious mind, they can control their involuntary actions, emotions and beliefs. The subconscious part of our mind is able to process around 20,000 pieces of information per second, where as our conscious part can only cope with about forty. This function explains why any subliminal message that our subconscious receives, can be received and responded to by consumers without them ever being aware of it. This form of mind control can be very powerful if used correctly, it could influence consumers to want and buy a product without their control (Winder). The result of mind control can be identified in persons who end up developing different beliefs and values. Once this controlling process grows in multiple different ways for a long period of time, it results in brainwashing. Interestingly enough, according to Steve Hassan, in brainwashing, the manipulator is the hostile enemy, where as in mind control the manipulator is a friend, a helper, and the targeted person is a willing participant in the situation. The goal of the advertiser, as a manipulator, is to destroy the consumer’s old identity and create a new one that holds the beliefs, values, and ideas of the manipulator (Mind Control Today). We are often lessShow MoreRelatedSubliminal Advertising and Modern Day Brainwashing6639 Words   |  27 PagesThe advertising industry, a prominent andpowerful industry, engages in deceptive subliminal advertising which most us are unaware of. By bypassing our unconscious mind using subliminal techniques, advertisers tap into the vulne rabilities surrounding our unconscious mind, manipulating and controlling us in many ways. Since the 1940 s subliminal advertising blossomed until now, when you can find subliminals in every major advertisement and magazine cover. Legislation against the advertisers has hadRead MoreSubliminal Messages Are The Popular Phenomenon Of Mind Control1423 Words   |  6 Pagessupposedly boost concentration or other mental processes had been heard of before. However, there was no idea that these things were subliminal messages, because the assumption was that subliminals were more like hypnosis or direct mind control and brainwashing, not more subtle like these examples. Overall, there was minimal knowledge about the true nature of subliminal messaging when research was started. Scientists have learned a multitude of things about subliminal messages since the idea was firstRead MoreTelevision And Its Impact On Children1309 Words   |  6 Pagespositive. On the less fictional side of the small screen, the 24-hours news cycle began and sensationalized opinions exploded. Faced with a rapid degree of transformation from their own childhoods to the present, people found themselves asking if modern television was having negative repercussions on adults as well. And amidst the ongoing conflict with content, commercials rose and with them ideas that physical products would lead to a higher quality of life. While some concerns might be undeservedRead MoreEssay on The Danger of Subliminal Advertising1438 Words   |  6 PagesIn modern society, advertisements and the media bombard Americans every single day. Television advertisements, movies, radio, and even Spam mail have become a daily part of the lives of many citizens. However, most people do not realize the sini ster methods advertisers and corporations employ with the media in order to obtain a profit. The use of subliminal and negative advertising has increased immensely and shows no plan of stopping anytime soon. This dangerous ploy manipulates the public and causesRead MoreThe Problem Of Advertisement, Celebrity Imaging, And Through Many Other Facets Of One s Daily Life1261 Words   |  6 Pageslooks like. â€Å"A technique which is the mainstay of advertisement companies, of personal photo-editing, and of image manipulation in general bears the overtones of a mannerist praxis carried over from the sixteenth century to the twentieth-first.† Advertising is the primary use to modified images/photoshopped images and is the backbone to this silent epidemic. Advertisement is to blame for the degradation of women. Women’s progression for gender equality is being slowed down by what is being shown onRead MoreEssay on Television665 Words   |  3 Pages The impact that television (A.K.A.- TV) has had on mankind in the last 50 years, is rivaled by few other inventions throughout modern history. Recently television has been given a bad wrap, seen by many people as a cruel invention, a boob-tube; mesmerizing and brainwashing its viewers. People have forgotten TV is an educational and entertaining tool used in the everyday lives of people around the world. Without TV and its many advantages where would the world be at this very moment, certainlyRead MoreBrainwashing Youth : How Advertising Influences Children On Gender Images1496 Words   |  6 Pages Brainwashing Youth: How Advertising Influences Children on Gender Images For advertising companies, the topic of advertising to children is one that is very controversial and could lead to a lot of debate on whether it is even ethical to do so. None the less advertisements continue to be aired and targeted towards a particularly vulnerable group: children. At a young age it is a critical time for children. They are not only developing their mental and physical capabilities, but they are also developingRead MoreEssay on Advertising to Children 1013 Words   |  5 PagesThey see it; they want it. Advertising to children is turning a want into a responsive nag to a parent, like a reflex. Every media outlet advertises, and companies like popular fast food restaurants target children. In the process of fattening the children, will their reflexes get slower? At some point in every kid’s life, they see an advertisement for a food or toy they want. This want leads to nagging of the parent until they give in. Although it is highly effective and profi table, fast foodRead MoreHow Characteristics Of Culture Maintain Capitalist Society1664 Words   |  7 Pagesmass deception, as the backbone of my analysis. This will be accomplished by assessing aspects of society such as: monopoly capitalism, the entertainment industry and relevance to modern day society. This paper argues that capitalism transformed culture into an ideological means of domination, and acts as brainwashing tool over the masses. Capitalism in The Concise Encyclopedia of Sociology is defined as: â€Å"the system that provides for needs and wants, animated by a particular ethos, coordinatedRead More Advertising and Its Impact on Children Essays1552 Words   |  7 Pages Advertising has had a powerful impact on today’s children. From songs, to logos, to characters, advertisers keep in mind their audiences. Competition is the force which causes advertisers to target children. Children are targeted through the catch phrases, animated characters, and toys in these competitive advertisements. nbsp;nbsp;nbsp;nbsp;nbsp;The textbook used in class (Huffman, 2002) describes that â€Å"advertising has numerous† methods to hook the individual into â€Å"buying their products

Pro Gay Marriage Free Essays

The controversy over gay marriage has become highly publicized. However, this issue is not a new debate. Society has voiced its opinions on the subject for many years. We will write a custom essay sample on Pro Gay Marriage or any similar topic only for you Order Now Everyone knows that people are able to choose, according to their body and instinct, their sexuality; most of the time, tabulated statistics state that in nine out of ten times option chosen is heterosexual. On the other hand, the other ten percent belongs to the homosexual population, which has been suffering all kinds of persecution and marginalization throughout history, forcing them to live in hiding, with permanent fear, and in scandal. If there were no such people, we would be unfairly deprived of the works of a lot of painters, sculptors, writers, filmmakers, and many more. Works that we admire today and were created from their homosexual point of view. A few years ago in Europe, some governments, like the Netherlands, Belgium, and Spain, that are countries of western thought and Christian tradition, have dared to legalize marriage between same sex persons, giving them all the rights and obligations of heterosexual couples, even including adoption. Obama has not made a firm promise on either side of this issue, but he has recently indicated that he will do his part to push for equal rights regarding the gay population. These steps are acts of justice that recognize the right of citizens to choose their sexual orientation by themselves without feeling discriminated or diminished, and they give homosexual couples the same right to form a family and offspring that marriage concedes to heterosexual couples. Unfortunately these steps are not enough; there are still a lot of people contrary to the marriage between people of same sex. The arguments against the right of gay couples to marry can be beaten when they are examined closely. One of the most used has been that there is a deathblow to the family as an institution. Why? How? Cannot heterosexual couples continue to marry and have children if they want to. Does anyone, because of the establishment of this right, force someone to marry or not marry differently from the traditional? Of course not. On the other hand, by allowing gay couples to marry and adopt children, this will inject new vitality to an institution, the family, that – someone did not otice yet? – suffered from a long time in a deep crisis in western society. Counting the number of divorces, which grows each year, there are voices who predict a hopeless obsolescence. The paradox is that probably only through homosexuals, who as all persecuted minorities want to get out of the ghetto in which society has confined them, the family can reestablished the illusion and the respect that i n a very large number of heterosexuals, particularly young people, seems to have been lost. So there is no irony in me saying that I think that it is very possible that in twenty or thirty years statistics will discover more stable families among gay marriage. Identical prejudgment says that children adopted by gay couples will suffer anomalous behavior because a child to be â€Å"normal† needs to have a father and a mother, not two fathers or two mothers. This dogmatic assertion does not have any psychological support. Children needs love, either from two fathers, two mothers or both of them. There are also some people who have a stubborn blindness and have not learned that a lot of cases of violence and sexual abuse have been discovered in heterosexual couples. Those parents, either heterosexual or homosexual, are unique, and regarding the education of their children may be admirable, tyrannical, loving or cruel. It is clear that those people have fought so hard to be able to adopt children, fortunately now in some parts of Europe they can do, are raising children with enthusiasm and taking on the responsibility of their role. There is no reason behind all these arguments. There is an inveterate prejudice, an instinctive revulsion toward those who practice love in a way that centuries of ignorance, stupidity, and obscurantism have demonized by calling it abnormal. It is important to be said that a recent statistic in the United States revealed that 33% of young people who commit suicide are gay, and half of them were rejected by their parents. Tell me what then is the reason for adolescent boys and girls who will be committing suicide right now because they are attracted to someone of the same sex? Maybe because society has failed to accept them, and one of the key points for acceptance can be if their union in marriage is considered legal. Actually, science, biology, anthropology, psychology, and history have put ideas in place long ago and have established that talk of abnormality of sexual vocation in human beings is risky and alienating; unfortunately, the church has never been aligned with these assertions. The fact is that the gay population has been wondering through the years why they cannot marry as heterosexuals. The church has tried to explain for many years that marriage has to be between men and women under God’s eyes. This position is understandable especially from the Catholic standpoint. The other thing the church gives importance to along with marriage is procreation. So far, there is no need to do a fertility analysis on heterosexual couples who wish to marry. This is another point at which we realize that the church is not acting fairly. They expect us to believe that procreation is more important besides love in marriage, but really they do not care too much, because they do not punish the infertile heterosexuals. Homosexual population cannot accept that they are deprived of a fundamental right such as marriage. It should have to be a possibility that the church accepts to change the rules and includes in their definition of marriage that can be either same or different sex. There is a lot of the homosexual population keeping their faith and they would like to marry in a church. Others, instead, have chosen to stay away from the church because the ongoing ridicule they are actually suffering from the church. There has to be a point where we can put both parties together. The way to do it will be difficult, but not impossible. We have already seen that the church will never consider marriage between same sex people, but let me invite them to a little reflection. It would be that the purpose of marriage is the union of a man and a woman in front of God’s eyes, based on love that they profess. If they could think about people regardless their gender, gay marriage would fall into this category. That is what we have to make them recognize. We love each other regardless of sexual option. It is the same love. Love between two people who want to share their lives Everyone knows that in the beginning of the twenty first century no one follows some of the church recommendations. There are very few believers who have endured celibacy until marriage; this is one of the proofs with which we realize that the church needs a renovation to make them adapt to contemporary times. It would be fair to reflect and could accommodate a definition of marriage to speak of only the union between two people regardless of gender. The governments of as many countries as possible should urge their language academies to update the term and recommend the church does not put any barrier and even marry homosexual believers if they want to. Given that society has advanced so much, and some minorities are fortunately vanishing because rights are slowly recognizing. We have the opportunity to change the course of history and ensure that our generation be remembered for changes that really changed things for the better live in the beginning of twenty first century. Therefore, it may be fair to say that the definition of marriage should be changed in order to give homosexual couples the same rights and obligations as heterosexual couples. We are all individuals, and we have the same rights and nobody because of his or her sexual choice should be excluded. People cannot turn a deaf ear to all these cases of boys and girls who are committing suicide, and an extraordinary step forward to normalize the situation would be by treating gay marriage as normal. Also a lesbian bride should have the same right looking forward to her wedding day, and have an engagement ring or even have and raise babies. It would be an important step towards a fundamental equalizing right of human beings, to be equal and to be able to live in a climate of respect, harmony, and fairness. How to cite Pro Gay Marriage, Papers

Industry Trends & Applications Reverse Logistics

Question: Describe about the Industry Trends Applications for Reverse Logistics. Answer: 1. Improving Reverse Logistics Management Basically, Reverse Logistics can be defined as the backward flow in the process of supply chain which products/services/materials travel for the consumer back the manufacture or producer or supplier by original and same supply chain. Moreover, it is also important to known that, reverse logistics is also includes different key components such as: Repair, Product recalls, Warranty recovery, dissatisfaction of customers, unwanted products etc. (Jiang, 2011). In addition to this, in the current time, it is more important and essential for the companies or producers to bring innovation, improvements and improve efficiencies within supply chain. And this is only done by enhancing Reverse Logistics system. It is because today due to increased price of fuel, high cost of transportation and innovative technology had forced the companies to improve Reverse Logistics Management and find most effective efficiencies within their supply chain process. So, business firms are trying to use innovati ve, dynamic and best practices strategies to improve reverse logistics management. For example, a return management strategies are used by the producers to enhance reserve logistics management (Nikolaidis, 2012). According to this strategy, shippers or producers develops plans by recognize pain points in the reverse loop that offer customer with multi-channel visibility. For case, this strategy would allow the companies to enhance business velocity, improve market share, and improvements in the customer service through higher retention. In addition to this, producers or companies are also focusing on building trained and skilled cross-functional teams that assists them to improve reverse logistics through the full satisfaction of customers (Dyckhoff, Lackes Reese, 2013). Furthermore, it is also found that, it is also essential for the companies to review and monitor broken links within the customer service programs in order to improve current reverse logistics systems. On the other hand, companies should also recycled materials in their production process to improve long term profitability and reverse logistics systems. Moreover, producers or manufacturing companies must also update and upgrade their logistics technology through the development and use of innovative and advance technologies. This would help the company in improving the reverse logistics in the form of Transparency, Synchronized supply chain, Responsiveness, Automatic consolidation of data etc. Along with this, the firms must also focus on creating and building clear Reverse Logistics Physical for the effective flow of information. For case, the originations can create measurement systems for the continuous improvements (Yang Ma, 2013). Overall, it can be said that, by improving the reverse logistics system, a company would be able to maximize the profit, and sale. 2. Outsourcing Strategy In the current time of globalization and competitive business environment, outsourcing is one of the major fundamental and critical strategic decision that helps todays business firms or companies to create leverage the core competencies to needed to compete in the international business environment. Moreover, outsourcing is also helps the companies in gaining the competitive advantages, reducing the costs and increasing the market share in the global market environment. Basically, outsourcing can be defined as a business strategy that considers contracting of a business process, or operational, non-operational and core functions to another company (Vagadia, 2011). In addition to this, it is also found that, todays different types of outsourcing strategies/methods are used by the companies in order to grow compete in the competitive business era. For case, Nearshoring, Reshoring, Offshore Outsourcing, Project Outsourcing, Process-Specific Outsourcing, Manufacturer Outsourcing, IT O utsourcing Multisourcing, Professional Outsourcing etc are the major types of outsourcing methods that employed by the business firms or MNCs. Currently, I am working in Apple Inc, New Zeeland that is American multinational technology company that produce, design, develops and provides a wide range of products including consumer electronics, computer software, and online services in the market. Basically, the Apple Inc, New Zeeland is using IT outsourcing strategy by which it enter into an Outsourcing relationship with other IT service provider company. Moreover, the IT outsourcing strategy used by the Apple Inc is a kinds of professional outsourcing. According to this strategy, the company develops and create sub contract with the outsider organizations and conducts their functions related to software development, maintenance and support (Schniederjans, Schniederjans Schniederjans, 2015). On the other hand, as per this strategy, Apple Inc is outsources its IT management sources in order to save millions of dollars. For example, it is found that, recently, Apple Inc is heavily focused on using Outsourcing flexible outsourced manufacturing strategy. For instance, more than 500,000 employees/people are recruited by both Apple Inc and its manufacturing partners of China in order to build iPhones, iPads etc. Along with this, it is also accessed that, a multi-sourcing strategy is used in the China by the company by which the company outsource its production line in China not only to produce products at the cheaper cost but also produce faster and quick products at the large scale (Parlour, 2016). For instance, Foxconn as well as Pegatron are the two major companies of China and business partner of Apple Inc which the company outsources their products. 3. Detailed Description of Model for Value-Chain Analysis, Planning and Control A Value-Chain Analysis can be defined as a business model that used by the business firms for the purpose to planning and controlling of internal activities/practices of firm to improve competitive advantages. Moreover, this model is also assume a fundamental role in analyzing and accessing of support as well as primary activities of an organization internally and adds strategic value in the final products directly. In addition to this, Value-Chain Analysis model suggests and provides strategic guidance to the business firms about how to overcome various costs by improving product differentiation (Kannegiesser, 2008). Along with this, by using this model, business firms are able to analyze and engage with their internal business activities within the supply chain process for the purpose to change input in the output. Additionally, through this model business firms can effectively and systematically access and improve their internal activities in order to fulfil the needs of their fin al consumers. The following are the major activities as per this model. Primary Activities: These kinds of practices are connected with the protection, physical formation, selling, and support of goods/services. The following are the major sub activities under this Inbound logistics: These are directly or indirectly associated with the receiving, distributing inputs, storing distributing inputs. Operations: These are known as exchange practices which input is exchanged into the output. In the same way, a new product is developed and created for the final consumers (Kleme, 2013). Outbound logistics: These are related to the distribution of product/goods/services. For case, it indicates how the company should or can distribute their products or services. Marketing sales: The activities encourage and motivate the buyer for the product/goods Service: These are relating to sustaining the value of the products/services. Support Activities: These supportive activities play a key role in supporting of primary practices of the supply chain process. Procurement: These activities are connected with the attainment of inputs resources properly by the company. Human resource management: These activities include recruiting, hiring, training, development, etc. of staff (Engle, Quagrainie Dey, 2016). Technological development: This involves activities in the context of automation, development of product, research, Infrastructure: This involves finance, quality management, administrative and legal activities. Hence, in this different kinds of activities are considered in order to fulfil long term organizational objectives and goals. 4. Advantages and Disadvantages of New Zealands Free Trade Agreement with China in Terms of Global Supply Chain Security In the year 2008, New Zeeland created and developed a free trade agreement with the China in order to gain mutually advantages in the context of investment, trade of goods/services. This free trade agreement helped the New Zeeland in developing strong business relationships and commercial profile in China (Lester, Mercurio Bartels, 2016). After entered into this contract with the China, New Zeeland had increased its trade and counted doubled that indicates that it had improved their economic level. On the other hand, it is also important to know that, there are a lot of advantages as well as disadvantages of this free trade agreement in term of global supply chain security. For example, this agreement among these two nations provided better market access directly. Moreover, it also helped in improving the security of investment. For case, in term of global supply chain security, the New Zealand protected the interests as well as welfare by securing Nations economic prosperity (Mukh opadhyay Thomassin, 2009). Moreover, this free trade agreement is also helped in promoting of secure and efficient movements of goods and services that is major biggest benefit of this free trade agreement in form of global supply chain security. At the same time, this agreement is also played a major role in promoting and encouraging the efficient, timely and secure flow of legitimate commerce by protecting the supply chain from exploitation, and reducing its vulnerability to disruption. This also enhanced the integrity of goods. Along with this, it also allowed the New Zeeland to protect the business or commercial activities trade from the different significant threats including theft, terrorism, piracy etc. On the other hand, it also helped in validating supplier credentials, screening cargo and securing cargo transit. At the same time, it is also accessed that, the main disadvantages of the free trade agreement among the nation are related to PIRACY, SMUGGLING OF GOODS, TERRORISM, SHRINKAGE AND THEFT etc (Buckley, Lo Boulle, 2008). Moreover, this agreement is also reduce the level of profitability and productivity of the local suppliers directly or indirectly. Moreover, it is more difficult and complicated for the local suppliers or business firms to follow all the stick rules, regulations and standards and law associated with the free trade agreements. 5 Strengthen Companys Competition by Applying Green Supply Chain Strategy Today, almost business firms or companies are focusing on using green supply chain strategies in order to compete in the market, improve strategic position against competitors, gain competitive advantages, improve organizational image and enhance market share. Simply, it can be said that, green strategies and tactics are employed by the firms within their supply chain process, inventory and logistics management to strengthen companys competition. For example, currently, I am working in Coca-Cola Amatil (CCA) New Zeeland that is one of the largest and leading beverage companies that provides non-alcoholic ready-to-drink beverages in different nations including New Zealand, Indonesia, and Australia etc (Millar, 2015). Moreover, in the current time, the company is using different types of green strategies within their supply chain management systems in order to improve organizational competition in the market. For example, the company use green and pollution free technology in order to supply their products. Moreover, it is accessed that, there is a strong link exits among the green supply chain practices of the company and competitive advantages. For instance, CCA is adding the green within their supply chain practices in order to integrate environmentally aware thoughts within all the supply chain process. It means green supply chain practices are incorporated by the company within their process including green manufacturing, green purchasing of raw material and others things, green distribution of products, reverse logistics, green marketing etc (Gonzlez-Prida, Vicente, 2015). For example, it is also analyzed that, CCA is mainly focus on reduction of waste in their all the stages of production process and considers cradle-to-grave product management within their systems and process associated with the supply chain management that helped the company in gaining the competitive advantages and developing a unique image in the eyes of internal and external stakeholders. Along with this, the company is also investing millions of dollars in the implementation, and using of new and unique green technologies in order to upgrade their inventory management systems, reduce holding cost, determine the demand effectively. For case the use of new and efficient green technologies provided real-time data to the company for streamlining warehousing and logistics costs. In the same way, with the effective use of green strategies, the company is improving their competitive position in the market and improving organizational performance and gaining competitive advantages (Scott, Lundgren Thompson, 2011). Overall it can be said that green strategies or environmentally conscious practices helped the company to increase revenue, value, trust, brand reputation, competitiveness, and financial payoffs. References Buckley, R.P., Lo, V. I., Boulle, L. (2008). Challenges to Multilateral Trade: The Impact of Bilateral, Preferential and Regional Agreements. USA: Kluwer Law International. Dyckhoff, H., Lackes, R., Reese, J. (2013). Supply Chain Management and Reverse Logistics. USA: Springer Science Business Media. Engle, C.R., Quagrainie, K.K., Dey, M.M. (2016). Seafood and Aquaculture Marketing Handbook. USA: John Wiley Sons. Gonzlez-Prida, Vicente (2015). Promoting Sustainable Practices through Energy Engineering and Asset Management. Australia: IGI Global. Jiang, L. (2011). Proceedings of the 2011 International Conference on Informatics, Cybernetics, and Computer Engineering (ICCE2011) November 19-20, 2011, Melbourne, Australia: Volume 1: Intelligent Control and Network Communication. USA: Springer Science Business Media. Kannegiesser, M. (2008). Value Chain Management in the Chemical Industry: Global Value Chain Planning of Commodities. USA: Springer Science Business Media. Kleme, J.J. (2013). Handbook of Process Integration (PI): Minimisation of Energy and Water Use, Waste and Emissions. USA: Elsevier. Lester, S., Mercurio, B., Bartels, L. (2016). Bilateral and Regional Trade Agreements, Volume 2. USA: Cambridge University Press. Millar, M. (2015). Global Supply Chain Ecosystems: Strategies for Competitive Advantage in a Complex, Connected World. USA: Kogan Page Publishers. Mukhopadhyay, K., Thomassin, P.J. (2009). Economic and Environmental Impact of Free Trade in East and South East Asia. USA: Springer Science Business Media. Nikolaidis, Y. (2012). Quality Management in Reverse Logistics: A Broad Look on Quality Issues and Their Interaction with Closed-Loop Supply Chains. USA: Springer Science Business Media. Parlour, D. (2016). Successful Outsourcing and Multi-Sourcing. NY: Routledge. Schniederjans, M.J., Schniederjans, A.M., Schniederjans, D.G. (2015). Outsourcing and Insourcing in an International Context. NY: Routledge. Vagadia, B. (2011). Strategic Outsourcing: The Alchemy to Business Transformation in a Globally Converged World. USA: Springer Science Business Media. Yang, Y., Ma, M. (2013). Lecture Notes in Electrical Engineering. USA: Springer Science Business Media. Scott, C., Lundgren, H., Thompson, P. (2011). Guide to Supply Chain Management. USA: Springer Science Business Media.